Business Customers

An effective incentive program can help drive sales through trade customers and ultimately increase revenue for your company. But to achieve this, it’s crucial that your reward program stands out from the crowd and that trade customers buy into your programme over your competitors.

Increase Your Customer Spend

Our incentives can be used to acquire new customers or encourage existing trade and business customers to place an order. Our rewards have also been successfully used to improve point of sale exposure and encourage trade customers to more actively promote particular products.

Our rewards are frequently used to incentivise trade channels to increase their order size. They can also be very effective deployed as tactical pushes – such as doubling rewards towards the end of a sales period to achieve targets or increasing sales of particular product lines.

Increase Customer Loyalty

Rewarding loyalty may be either increasing sales or protecting against lost sales. To increase sales, existing customers can be rewarded for buying more often or increasing the range or products they buy from you. To improve customer retention, they can be used to help lock in trade customers who would otherwise more readily switch more of their spend to your competitors.

Managing Customer Loyalty with The Hive

Managing loyalty is easy with The Hive, our innovative tool that can be used to run trade and customer loyalty programs both online and offline. Trade customers can be updated on new incentives and promotions, and can also access their account details and online statements. Of course, every trade customer and their level of loyalty is different, so The Hive caters for all different levels of programmes – from rewarding basic loyalty like buying from you over a competitor, to ‘elite’ programmes where higher spend is rewarded with more exclusive rewards.